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Archive for Scallops

What Comes ‘Round, Goes ‘Round

A recent Wall Street Journal article bemoaned the difficulties employers are having in finding the job candidates who possess their desired skill sets. Regardless of how high or how low the jobless rate is, this is an age-old problem that never seems to get solved. Not unusual, as many “problems” that involve the human condition [...]

HR Technology Conference – It’s Just Around The Corner. Are You Ready?

The hazy, hot and humid days of summer will soon give way to fall and that means only one thing: time to gear up for the HR Technology Conference! Come September 29, the halls of Chicago’s McCormick Place will be filled with some of the greatest minds in the HR Community.

Of course, there will be [...]

Where SEO Shines

Interesting chart published by the experts at MarketingSherpa.  While a growing number of companies think SEO is the panacea for everything, there’s still a solid distinction between what SEO can achieve.  Don’t get me wrong – at this point, you wouldn’t want to back away from having a great SEO program – but be realistic [...]

Bing vs. Google

Bing is the latest player in the search engine marketing game. Since Bing launched last year, a few notable differences between Google AdWords and Bing AdCenter have emerged. To start, Bing ads are less expensive than Google ads. The reason why? Being the new kid in town means fewer advertisers and a smaller search volume. [...]

Always in Motion is the Future

There’s great debate about the power of Gen Y. Today, members of Gen Y are coming of age; the first batch has successfully made it through college while their younger counterparts are finishing up high school.
Sometimes referred to as millennials, Gen Yers represent a generation in transition; a group of people who haven’t quite figured [...]

Avert Crisis Communications by Planning Ahead

Crisis is relative. It takes many forms within an organization. In our experience, crisis has ranged from unexpected executive changes to charges of homicide, from products that didn’t deliver as promised to suddenly plummeting share prices. While these extreme situations represent challenges for any company, there are also lesser calamities that can rapidly spin out [...]

Running with Scissors: Are Social Networks Safe?

How many of you reading this post have already grappled with the issue of employees starting company LinkedIn groups or Twitter accounts within any rhyme or reason?  Has the team in Chennai started posting jobs on LinkedIn? Did the person who created that great Facebook group for your upcoming conference leave the company and delete [...]

Transparent Communication – It’s Not Just a Nice-to-Have

No doubt there’s a boom in blogging. According to the latest count from Technorati, there are 112.8 million blogs, and they’re multiplying faster than a pool of guppies.
Blogging has become a powerful medium for corporations to disseminate their distinct brand messages either through individual or corporate blogs prompting the FTC to issue new guidelines governing [...]

When You Talk, do People Listen?

Business savvy professionals might be wary of what comes out of Wall Street these days but in the early ’80s, you’d be hard pressed to find someone who wasn’t familiar with E.F. Hutton’s catchy advertising slogan, “When E.F. Hutton talks, people listen.” The one thing that hasn’t changed between then and now is that getting [...]

Seize Control of Your Online Reputation

Joan Jett might not have cared about her bad reputation, but in the era of Web 2.0, you’d better! It’s critical for companies to proactively create and maintain a stellar online brand reputation. Why? Because forever gone are the days when external audiences merely visit your Web site and trade show booth or read your [...]