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Posts tagged brand building

Where SEO Shines

Interesting chart published by the experts at MarketingSherpa.  While a growing number of companies think SEO is the panacea for everything, there’s still a solid distinction between what SEO can achieve.  Don’t get me wrong – at this point, you wouldn’t want to back away from having a great SEO program – but be realistic [...]

When You Talk, do People Listen?

Business savvy professionals might be wary of what comes out of Wall Street these days but in the early ’80s, you’d be hard pressed to find someone who wasn’t familiar with E.F. Hutton’s catchy advertising slogan, “When E.F. Hutton talks, people listen.” The one thing that hasn’t changed between then and now is that getting [...]

Even at the Top You Can’t Go It Alone: Mentors Provide Sounding Board and Sage Advice to Executive Leadership

There may be some truth to the sentiment ‘it’s lonely at the top’. However, for today’s CEOs, the more work and responsibilities they take on, the more they need a sounding board and input from mentors to navigate management challenges such as staff retention, brand building and work-life balance. At Saks Fifth Avenue Inc., the [...]

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