The Devon Group
Interesting chart published by the experts at MarketingSherpa. While a growing number of companies think SEO is the panacea for everything, there’s still a solid distinction between what SEO can achieve. Don’t get me wrong – at this point, you wouldn’t want to back away from having a great SEO program – but be realistic [...]
There’s great debate about the power of Gen Y. Today, members of Gen Y are coming of age; the first batch has successfully made it through college while their younger counterparts are finishing up high school.
Sometimes referred to as millennials, Gen Yers represent a generation in transition; a group of people who haven’t quite figured [...]
How many of you reading this post have already grappled with the issue of employees starting company LinkedIn groups or Twitter accounts within any rhyme or reason? Has the team in Chennai started posting jobs on LinkedIn? Did the person who created that great Facebook group for your upcoming conference leave the company and delete [...]
As 2009 gives way to a new year, many organizations are jump starting their plans to hit the ground running in the first year of the new decade. While traditional marketing vehicles still remain critical for promoting a company’s products and services, this past year saw the rise of Web 2.0 technologies, and the explosion [...]
Whether your company is dipping its proverbial toes in the social media waters or is already deeply entrenched in social networking, it’s time to think about developing a documented social media policy. That’s because employees – whether acting as an official spokesperson or on their own behalf – are most likely participating on social channels [...]
Over the last several months the number of business users on Twitter has grown exponentially. According to ComScore, the global leader in measuring the digital world, Twitter’s Web site attracted a total of 44.5 million unique visitors worldwide in June. What does this mean for marketers? It means they need to get up to speed [...]
Does your company have an integrated marketing communications strategy or are you playing with the latest social networking fads to see what happens? While everyone is all atwitter about Twitter, getting desired results from your marketing efforts is more about executing against a well researched strategy rather than jumping on the latest trend. After all, [...]
For the same reasons they’re hired as experts, many companies decide to outsource their public relations function. It’s a proven fact that consistent branding and frequency of market messages translates directly into new business. But, how can you avoid wasted time and money by selecting the best PR agency right the first time?
Think of engaging [...]
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