The Devon Group
A recent Wall Street Journal article bemoaned the difficulties employers are having in finding the job candidates who possess their desired skill sets. Regardless of how high or how low the jobless rate is, this is an age-old problem that never seems to get solved. Not unusual, as many “problems” that involve the human condition [...]
Interesting chart published by the experts at MarketingSherpa. While a growing number of companies think SEO is the panacea for everything, there’s still a solid distinction between what SEO can achieve. Don’t get me wrong – at this point, you wouldn’t want to back away from having a great SEO program – but be realistic [...]
Rosalind Resnick, founder and CEO Axxess Business Consulting, advises small businesses and entrepreneurial start-ups on everything from getting financing to hiring. Read on to learn what it takes to be successful at getting funding even in a sluggish economy.
What are some of the unique challenges facing entrepreneurial start-ups and small businesses? What has changed since [...]
I’ve amassed a collection of emails from colleagues around the country bemoaning slashed budgets and increased pressure to contribute creative cutbacks to their organization. It seems like when the going gets tough, it’s often the marketing budget that gets hit the hardest. I tell them rather than invest in expensive advertising or trade show booths [...]
Oftentimes, vendors see case studies as an opportunity to gather positive testimonials on how great their products are. No doubt there’s something invigorating and reinforcing about hearing a third-party passionately wax on about the benefits of their latest technology purchase. For me, this positive energy is motivating, but when I read a testimonial, I’d much [...]
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