The Devon Group
Interesting chart published by the experts at MarketingSherpa. While a growing number of companies think SEO is the panacea for everything, there’s still a solid distinction between what SEO can achieve. Don’t get me wrong – at this point, you wouldn’t want to back away from having a great SEO program – but be realistic [...]
Bing is the latest player in the search engine marketing game. Since Bing launched last year, a few notable differences between Google AdWords and Bing AdCenter have emerged. To start, Bing ads are less expensive than Google ads. The reason why? Being the new kid in town means fewer advertisers and a smaller search volume. [...]
There’s great debate about the power of Gen Y. Today, members of Gen Y are coming of age; the first batch has successfully made it through college while their younger counterparts are finishing up high school.
Sometimes referred to as millennials, Gen Yers represent a generation in transition; a group of people who haven’t quite figured [...]
How many of you reading this post have already grappled with the issue of employees starting company LinkedIn groups or Twitter accounts within any rhyme or reason? Has the team in Chennai started posting jobs on LinkedIn? Did the person who created that great Facebook group for your upcoming conference leave the company and delete [...]
No doubt there’s a boom in blogging. According to the latest count from Technorati, there are 112.8 million blogs, and they’re multiplying faster than a pool of guppies.
Blogging has become a powerful medium for corporations to disseminate their distinct brand messages either through individual or corporate blogs prompting the FTC to issue new guidelines governing [...]
Joan Jett might not have cared about her bad reputation, but in the era of Web 2.0, you’d better! It’s critical for companies to proactively create and maintain a stellar online brand reputation. Why? Because forever gone are the days when external audiences merely visit your Web site and trade show booth or read your [...]
Welcome to the first Carnival of HR for 2010! It’s the time of year when many people say out with the old, in with the new and HR bloggers are no different. This week we’ve got people saying goodbye to old comforts and hello to new change. While some are making predictions about where we’ll [...]
As 2009 gives way to a new year, many organizations are jump starting their plans to hit the ground running in the first year of the new decade. While traditional marketing vehicles still remain critical for promoting a company’s products and services, this past year saw the rise of Web 2.0 technologies, and the explosion [...]
Whether your company is dipping its proverbial toes in the social media waters or is already deeply entrenched in social networking, it’s time to think about developing a documented social media policy. That’s because employees – whether acting as an official spokesperson or on their own behalf – are most likely participating on social channels [...]
Over the last several months the number of business users on Twitter has grown exponentially. According to ComScore, the global leader in measuring the digital world, Twitter’s Web site attracted a total of 44.5 million unique visitors worldwide in June. What does this mean for marketers? It means they need to get up to speed [...]
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